Games24x7 · Product design highlights
My11Circle.
Small changes.
A better way to play.
01 · KYC
The right input.
Right in front of you.
People were entering a phone number where an Aadhaar number was needed. I moved the field from L1 to L0, with a clearer label, a 12-digit cue and a more recognisable card.
Before
After
- +16%
- KYC lite success
- +3.44%
- LTP
- +6%
- In non-IPL days
Reported KYC outcomes. The source does not specify the measure behind the non-IPL figure.
02 · Withdrawal
Less doubt.
More clarity about your money.
People were unsure how much they would receive and what happened next. I redesigned the withdrawal flow around those questions.
Before
After
Not just the happy path.
03 · First-time experience
A first game.
Not a guessing game.
New players needed a clearer starting point. Step-by-step challenges, contextual guidance and visible rewards helped them through their first journey.
- +7%
- LTP
- +12%
- D30 LTV
- +9%
- Team creation
04 · Rush Hour
Make the moment
hard to miss.
Countdowns, bold contest callouts and timely nudges brought a limited-time contest into focus.
- +2.34%
- ARPU
05 · Create Team Machine
More ways
to build a team.
Expert-team discovery and a Pick Multiple entry point brought more team-building options into the match journey.
- +2.34%
- ARPU New users
- +32%
- Expert team adoption
- +2%
- More teams
From the first game
to the next team.
