Sai Tharun
Senior Product Designer
Simplifying complex products into clear, useful experiences.
Experience
Licious
Senior Product Designer
- Lead end-to-end design for buying journeys across fresh meat and seafood, from research to interaction and UI.
- Initiated Search 2.0 and owned the research, UX and UI. Currently in development.
- Translated familiar offline buying behaviours into digital experiences through Fish & Seafood 2.0, Mutton 2.0 and Freshness.
- Built the complete frontend for the New Category landing page in Codex and handed it over to developers for integration.
Games24x7
Deputy Manager, Product Design
- Designed and shipped product flows, interactions and motion, informed by user research.
- Team Sensei: +2.34% ARPU for new users, expert-team usage from 18% to 31%, and +2% team saves.
- Mentored designers and improved design workflows. Employee of the Quarter, Oct-Nov 2023.
MoneyTap / Freo
Motion Designer
- Created 50+ ads for MoneyTap, Freo Pay, Freo Save and Fit.Credit, supporting a ₹3Cr+ monthly performance budget.
- Produced social media creatives, with two campaigns featured on marketing platforms.
MPL
Motion Designer
- Delivered campaigns for RCB and KKR, achieving 8% CTR and 450M+ reach across digital and TV.
- Created regional ads in six languages within 90 days and led a 12-member team’s migration to Jira.
Mech Mocha
Motion Designer
- Produced 150+ videos across eight Android and iOS apps, including trailers, user-acquisition ads and explainers.
- Worked on Jetpack Joyride, Hello Play, Hello Ludo and Rummy, collaborating across teams to improve production.