01 Choose your cuts
Begin with the part.
Not a product list.
Illustrations and cooking descriptions help people choose a part before comparing products.
choose one.
or combine your favourites.
Licious · A familiar way to buy
Mutton 2.0
Your favourite parts.
Your perfect curry.
“just how I like it.”
The experiment
A familiar route.
A positive response.
Built in 2 weeks
using the existing page builder,
with minimal engineering work.
The offline ritual
At the shop,
the order is yours to make.
Not just which mutton. Which part, what size, and what goes with it.
“That part, please.”Pick your part.
Raan, ribs & chops, or shoulder.
“A little smaller.”Size it your way.
Pieces that suit your curry.
“Some extras, too.”Add your extras.
Liver, fat & more.
A pack is a product.
An order is personal.
Bring the choices people make at the butcher’s counter into the online journey.
The constraint
A fixed canvas.
Room for a better experience.
The design used the page builder’s existing templates and dimensions, keeping engineering work to a minimum.
A header with a memory.
The selected parts carry forward. The next screen still feels like your order.
The next choice, in sight.
One visible sequence: cuts, size, extras. The current stage is highlighted.
Choices before the catalogue.
Illustrated size groups give the products a clear place in the decision.
Mutton 2.0
Your curry.
Your way.
The complete experience, one choice at a time.
Begin with the part.
02 Size it your way
Same part. Your kind of pieces.
Small, large or boneless. See the difference before choosing the product.
a size for the way you cook.
03 Liver, fat & more
Then, the
“a little extra.”
Offal comes after the main cut, so people can add extras once they’ve chosen their mutton.
your order,
down to the extras.
Your choices come with you.
The selected parts stay visible through the remaining choices.
Your way.
Or the Chef’s Pick.
Not everyone wants to build an order. A ready-made special pack keeps another way in.
choice, without the homework.
The whole order, together.
From the first choice to the finishing touches.
take a closer look →
From design to experiment
Small build.
Meaningful response.
The two-week scope kept the effort focused on the customer’s choices, within the existing page builder.
the constraint shaped the solution.
What the experiment tells us
The results support the route as a whole. They don’t isolate the contribution of individual steps.
Bring the butcher-shop ritual online.
Keep the order personal.
