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Games24x7 · Product animations

Snakes
& Ladders

A familiar game.
A fresh sense of play.

Inside the project
Company
Games24x7
My role
Motion design
Deliverables
Sprite sheets · Lottie

Before the first move

The game starts
before the game.

Matchmaking becomes part of the world: a searching snake, a moving token and a countdown to play.

Finding an opponent

Ready to play

During play

Roll. Move.
Feel the response.

A 300–350ms gap between input and action needed feedback. Dice motion kept that moment connected; the skip counter made a new mechanic visible.

Feedback with character

Feedback for wins,
knockouts and loading.

When the connection slips.

Sprite sheets & Lottie

Big on expression.
Small in size.

<350KB

Optimised in-app animation assets.

First-time experience

One walkthrough.
Ready for the board.

The rules and mechanics, introduced through the game itself.

Snakes & Ladders · First-time walkthrough

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