Checked player information.
Many sought tips on YouTube.
Games24x7 · My11Circle
AI-Powered
Team Insights
A little guidance.
A more confident team.
not another task.
Build with
a little help.
The challenge
Familiar game.
Unfamiliar players.
Unfamiliar players, limited match insights and no team validation reduced confidence in Tier 2 matches. Fewer teams. Lower contest participation.
Simplify multi-team creation with contextual insights, player stats and team validation.
Existing behaviour
Fewer multi-team creations.
Outside the IPL season.
Most teams came
after the lineup.
- Team creation
- 56%Post-lineupsvs27%Pre-lineups
- Team saves
- 58%Post-lineupsvs31%Pre-lineups
Research
What made
team creation difficult?
We surveyed active players across Tier 1 and Tier 2 matches.
What is your biggest challenge while creating teams?
Lack of player/
match info- Too time consuming
- Hard to differentiate between teams
How much time do you usually spend creating your first team?
5-10 minutes
- More than 10 minutes
- Less than 5 minutes
Where do you usually get match tips before creating teams?
YouTube and
influencers- Inside the app (player info, stats)
- Friends/groups outside the app
Would you use an AI-powered “Complete My Team” feature to save time?
Yes,
definitely.- Maybe, sometimes
- No, I prefer manual selection
Qualitative analysis
The confidence gap.
Player stats.
Differentiator tags.
Video tips.
Match-specific guidance.
Team review.
Strengths, risks, missed opportunities.
Three design principles.
Offer personalised,
relevant insights.
Increase user confidence
in team selection.
Faster team creation.
Explore the three layers of AI-Powered Team Insights
Product architecture
Optional help.
Inside the familiar journey.
The Splash Screen leads to Match Lobby, which leads to Add Cash. Match Lobby and Contest Lobby connect in both directions. Contest Lobby leads to My Teams, then Team Insights. Contest Lobby also leads to Create Team. Create Team leads directly to Captain / VC Captain, or through a group of three assistance tools: Super Powers, Make my Team, and AI-Video Tips. These tools are alternatives in one group, not sequential steps. The assistance group leads to Captain / VC Captain. Captain / VC Captain returns to Contest Lobby.
Understand
A reason
beside the name.
Differentiator tags add context to player stats, selection rate and credits.
AI-powered video tips.
Featuring Sourav Ganguly.
Complex stats, turned into simple guidance inside the team builder.
- Key player updates
- Who is in form.
- Match context
- Conditions to consider.
- Expert predictions
- Guidance beside the players.
A familiar face. Trust and relatability were the intent, not measured results.
Build
A head start.
Or a whole team.
Less manual selection for unfamiliar Tier 2 players.
01
6 Hot Form picks.
02
5 Bold Picks.
Review
See your
team’s balance.
Strengths, risks and missed opportunities. Suggestions help players compare teams and adjust their picks before joining a contest.
Your Strategy.
Hot Form, Bold Picks and Wild Cards against recommended ranges.
You vs Ganguly.
Compare Common Picks, Different Picks and Trending Picks. Switch teams to compare.
The result
Less time
building a team.
Before8min
With assisted creation2min
Average team-creation time.
- ARPU · New users
- +2.34%
- Expert team usage
- 18%→31%
- Team saves
- +2%
The whole
experience.
Read the match.
Borrow a team.
Pick with a reason.
Choose who leads.
Keep your teams in view.